Google is reportedly planning to rebrand its Pixel-exclusive AI assistant, moving from “Pixel Sense” to a new name: “Magic Cue.” This change follows a Telegram post from a tipster indicating the adjustments in branding and showcasing what users can expect from this feature on the upcoming Pixel 10 series. The rebranded Magic Cue is designed to enhance user experience by providing immediate information without requiring users to search through apps.
The setup process for Magic Cue will inform users that it can utilize apps they grant access to for personalized insights and time-saving actions. Originally introduced as “Pixie” in 2023, it transitioned to Pixel Sense, but its focus remains the same: to process screenshots, texts, and images to assist users more efficiently. Magic Cue will reportedly collect data from various apps, offering users personalized suggestions based on their interaction patterns.
For instance, if a user inquires about their flight number while using Messages, Magic Cue could retrieve that information directly from their Gmail account. However, this functionality will only be accessible if users permit Magic Cue to gather the necessary data, making it clear that opt-in consent is essential. This evolution of Google’s AI assistant highlights a consistent vision within the company to create a more personalized and intelligent assistant tailored for Pixel users.
Despite past objections related to user privacy and data security, sources maintain that the information collected by Magic Cue will remain confidential, with only the user having access. As anticipation grows around Magic Cue, details on its implementation are imminent, particularly given the expected launch of the Pixel 10 series. The debut could potentially take place in August, promising an exciting development in the realm of smart AI technology.