Instagram has officially introduced its new video editing app, “Edits,” available globally on both Android and iOS platforms. Announced on April 22, this app is poised to provide serious competition to ByteDance’s popular editing tool, CapCut. Edits is packed with a variety of advanced editing features tailored for creators. It includes clip-level precision editing and innovative creative tools such as green screen effects and AI-driven image animations.
One standout feature is the ability for users to view real-time statistics related to viewer engagement on their Reels, allowing creators to assess the success of their content promptly. The Edits app was originally hinted at by Instagram’s head Adam Mosseri back in January, during a time when TikTok faced temporary restrictions in the U.S. Meta sought to capitalize on the situation by developing a CapCut-like alternative. After a brief delay from its intended February release, Edits has finally become accessible to users. This editing app simplifies the creative process by offering users tools to adjust video resolution, frame rate, and dynamic range.
Similar to Instagram’s editing capabilities, Edits features various fonts, dynamic text animations, licensed music, sound effects, and video filters to enhance users’ Reels dramatically. Notably, users can improve audio quality by clarifying voices and eliminating background noise. What truly separates Edits from its competitors is its live dashboard, which provides creators with essential insights about their video performance. Users can track engagement rates, click-through rates, and average view durations to evaluate the effectiveness of their content strategies.
Notably, Edits allows users to export videos without watermarks, making it easy to share across different social media platforms. The Edits app is free to download from the Play Store and App Store, offering creators a robust tool to enhance their video production capabilities.