Meta has entered into a significant partnership with the UFC, becoming the “Official Fan Technology Partner” of the organization. This multi-year collaboration aims to integrate Meta’s advanced technologies into UFC events, enhancing the experience for its vast audience.
One of the highlights of this partnership is the introduction of Ray-Ban Meta smart glasses, which have been designated as the official AI glasses for the UFC. Additionally, Threads, a platform owned by Meta, will serve as the official social media partner.
Now, Meta’s products—including Meta AI, Meta Quest, and various social media platforms—are set to play a prominent role in engaging fans at UFC events. The specifics on how these technologies will be utilized, particularly the Ray-Ban Meta glasses and Meta Quest headsets, are still unclear, but they promise to deepen the immersion for viewers.
As part of the deal, Meta will also be a key brand partner during UFC’s Pay-Per-Views and Fight Nights, ensuring their presence is felt throughout these major events. UFC President Dana White expressed enthusiasm for the collaboration, praising what he describes as Meta’s innovative approach to fan engagement.
He hinted at upcoming initiatives, including a new fighter rankings system, which would be developed in conjunction with Meta. The financial details of the agreement remain undisclosed, but Meta CEO Mark Zuckerberg, who has a personal interest in the sport through his involvement in Brazilian Jiu-Jitsu, shares a positive outlook about the potential for fan engagement and new experiences.
Both Meta and the UFC have indicated that more detailed announcements about the partnership will be forthcoming. This collaboration marks an exciting development for both organizations as they look to redefine how fans connect with UFC’s dynamic events.